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In this rapidly changing world, many companies saw it necessary to change the way
they are; doing business - without changing their core business nor their business
model; they reached to Information Technology to help them accomplish that.
Since the the Dot Com boom,
technology has helped many business in
serving their
customers and accommodate a plentiful of tasks
for them, which few years ago was
thought of as
a dream (e.g. online banking)
The same thing is happened at this time, internet marketing is a new way of doing
business.
With the availability and the accessibility of the internet, companies has to change
the
way they are promoting their business to acquire more customers
from one side;
and satisfy their
existing ones from the other.
O. Faridi, Manager
